
Inn at Churon Winery
EverBridal success stories: Real results real from real venues
From 15 to 70+ Weddings in 11 Months
"My venue was used to only having around like 15 to 20 weddings a year. I have successfully booked over 70 weddings for the year of 2026, and that's all thanks to you guys." - Courtney, Wedding & Event Sales Manager
The Inn at Churon Winery
A luxury wedding destination nestled in the heart of Temecula Wine Country, California. This French-inspired estate combines three distinct experiences: a 24-room boutique hotel, an award-winning winery, and an elegant wedding venue. Set on 11 acres of estate vineyards with panoramic views of the Temecula Valley and snow-capped mountains, the property features a dramatic 40-foot Grand Lobby Rotunda, marble staircases, and multiple ceremony locations from intimate garden terraces to their grand barrel room.
The Challenge
Despite its stunning location and luxury amenities, The Inn at Churon Winery was significantly underperforming in the wedding market. The venue was only booking 15-20 weddings per year, far below its potential capacity. As an "old-fashioned venue," they relied on traditional marketing methods and lacked modern digital marketing strategies, and their existing approach wasn't effectively reaching engaged couples in the competitive Southern California wedding market.
The Approach
In January 2025, The Inn at Churon Winery partnered with EverBridal to implement a comprehensive digital marketing and sales system. The approach included:
- Automated Lead Generation: Targeted digital advertising campaigns to reach engaged couples
- Advanced CRM Integration: Automated text messaging and follow-up sequences
- Dedicated Sales Support: Creation of the venue's first dedicated wedding sales position
- Personalized Communication: Automated nurturing campaigns with personalized touchpoints
- Strategic Campaign Management: Ongoing optimization of advertising and lead conversion
The implementation required convincing traditional management to embrace new technology and modern marketing methods.
Early Signals
The transformation was immediate and dramatic. Within the first few months of 2025, the venue began seeing:
- Significant increase in qualified wedding inquiries
- Higher engagement rates from prospective couples
- More efficient lead management through automation
- Improved conversion rates from inquiry to booking
- Streamlined communication processes that saved time while improving customer experience
The Results
The results exceeded all expectations:
- 366% increase in bookings: From 15-20 weddings annually to over 70 weddings booked for 2026
- 11-month transformation: Achieved this dramatic growth in less than one year
- Pipeline development: Strong inquiry flow building for 2027 bookings
- Operational efficiency: First dedicated wedding sales position successfully established
- Sustainable growth: Systems in place to maintain and continue growth trajectory
Looking Back
Courtney, the venue's first dedicated wedding sales coordinator, reflected on the transformation: "It was like life-changing. Complete game changer." The most impactful elements were the automated text messaging system and targeted advertising campaigns that consistently delivered qualified leads.
The initial resistance to adopting new technology quickly gave way to enthusiasm as results became undeniable. The venue went from being an underperforming property to a market leader in the competitive Temecula wedding scene.
Key Takeaways
- Technology Adoption is Critical: Even traditional venues must embrace modern digital marketing to compete effectively
- Automation Drives Results: Automated systems can dramatically improve lead nurturing and conversion rates
- Dedicated Sales Roles Matter: Having a focused wedding sales position significantly impacts booking success
- Quick Implementation Possible: With the right system, dramatic results can be achieved in under 12 months
- Scalable Growth: Proper systems enable sustainable growth that can be maintained and expanded over time
The Inn at Churon Winery's success demonstrates that with the right marketing and sales approach, even traditional venues can achieve extraordinary growth in today's competitive wedding market.
Ready to Transform Your Traditional Venue Like Inn at Churon Winery?
Go from 15-20 to 70+ weddings in just 11 months—a 367% growth rate—even if you're a conservative, traditional venue hesitant about new technology.
Our "insane" automated systems and modern advertising helped Courtney achieve "way over her success rate".
Book a call now and discover how we can help you achieve similar results.
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